Course Description

Starting a new law firm immediately triggers a bunch of questions, especially with regards to technology. For example, what law-related software is essential, optional, or unnecessary?

In this special program,you'll get the two things you need most& to give you clarity and confidence:

  1. A detailed execution plan, along with a checklist of "must have" technology and marketing options.
  2. And business-savvy consultants who'll give you specific recommendations tailored to your unique goals and situation.

After signing up for this program you'll immediately feel confident with a field-tested, easy-to-follow battle plan for creating a smooth-running & profitable firm.


Ernie Svenson

I help lawyers create frictionless practices with automated systems so they can earn a better living doing more of what they truly enjoy.

Course curriculum

  • 1


    • Welcome from Ernie Svenson

    • Your Detailed Execution Plan

    • Meet Your Two Business Coaches

    • Book a Strategy Call With Ernie Svenson [Schedule]

    • Creating the Vision for Your Ideal Practice

    • Getting Help Envisioning Your Ideal Practice

    • Your "Vision Quest" Workbook

    • Effective Goal Setting for Your Practice

  • 2

    Best Practices for Solos

    • Strategic Prioritization (the 80/20 Rule)

    • Templating Your Documents

    • Paperless Lawyering - Overview

    • Paperless Lawyering - Free Course

  • 3

    Office Setup

    • Digital Work Space Setup

    • Coworking Space

    • Computers

    • Printers, Scanners, and Virtual Faxing

    • Phone System - Internet-based

    • Email System - Cloud-based

  • 4

    Practice Management Software

    • Practice Management Overview

    • Free Legal Research Options

    • LawPay (Credit Card Processing )

    • Online Accounting

    • Lexicata (Client Intake Tool)

    • Acuity (Automated Scheduling)

  • 5

    Virtual Assistance

    • Virtual Assistance Overview

    • Kahuna (Virtual Bookkeeping)

    • (Virtual Receptionist)

    • Speakwrite (Automated Dictation)

    • Fancy Hands (Task Assistance)

    • Belay (Executive Assistant)

    • Outsourced Lawyer Work

    • Upwork (Virtual Tech / Design / Web)

  • 6

    Helpful Apps

    • MileIQ (Automatic Mileage Tracking)

    • LastPass (Password Manager)

    • Zoom (Online Video Conferencing)

  • 7


    • Naming Your Law Firm

    • Choosing a Domain

    • Logo & Design Services

    • Website Basics

    • Photoshoot Guide

  • 8

    PR Strategy - Announcing Your New Firm

    • PR Strategy Overview

    • Where to Announce

    • Reporter Outreach

  • 9

    Marketing Your New Practice

    • My Top Advice

    • Trust Based Marketing

    • 9-Keys to Trust Building

    • Direct Response Marketing Guide

    • Online Marketing

    • LinkedIn Profile Optimizer

    • Google My Business - Basic Setup

    • Google My Business - Pro Tips

    • Canva for DIY Design

  • 10

    Case Studies

    • Joe Emmerth - Chicago Family Law Practitioner (shares his experience & advice after starting his own firm in 2020)


5 star rating

Starting a New Law Firm

Paul Yale

Ernie's course really got me on track to starting a new firm. I really feel like I now have "roadmap" that will navigate me through the multitude of issues...

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Ernie's course really got me on track to starting a new firm. I really feel like I now have "roadmap" that will navigate me through the multitude of issues, technological, marketing, and financial, that will enable me to successfully transition from "big law" to my dream of running my own small law firm. Anonymous, Houston, TX

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Ready to create a smooth-running, profitable practice?

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