Hey there, I’m Ernie Svenson, the founder of this website. If you don't know anything about me, here's the short story...
I used to practice law the "traditional way," handling complex business litigation cases (i.e. many boxes of paper organized by lots of staff members).
But then I learned how to create a 100% paperless, highly automated law practice. One that was financially rewarding and personally fulfilling (i.e. low-overhead, low-stress, with more freedom).
Now I help lawyers who want to do the same for their practices.
Read on if you want the slightly longer version of my story.
My radical transformation began with this discovery...
Using nothing more than a laptop and a smartphone I could handle complex litigation cases completely by myself, and do so at a much lower cost.
So, in 2006, I gave up my lucrative partnership in a stodgy big firm to start a Ninja-efficient solo practice. I was eager to break out of the traditional mold and it worked out nicely.
A Dream Comes True
Clients appreciated my lower bills. And they noticed that technology made me more effective than old-school lawyers.
Getting new clients was easy and inexpensive: my main marketing tool was a simple website that cost less than $100.
And, because my overhead was ridiculously low, I was able to earn a good living without working crazy hours.
Other Lawyers Noticed
Some lawyers scoffed at my non-traditional approach to practicing law (mostly ones in big firms).
Other lawyers asked me to help them improve their practices (mostly solos and small firm lawyers). I enjoyed doing this and so, eventually, it became my full-time mission
The ABA even gave me their 2018 Solo and Small Firm Trainer Award, BUT...
My greatest satisfaction came from seeing lawyers I helped feel deep joy —something they never thought was possible.
What Some of Them Say…
“I received so much help starting my own practice, and saved so much time not having to find answers on my own."—Carlee Gonzales
“I can honestly say that I'm years ahead of where I would be without Ernie's help..." —Keith Magness
"My practice has grown exponentially..." —Stephanie Quigley
“My biggest sensei in starting my solo law practice was Ernie Svenson." —David Sparks
“I recommend Ernie to anyone who wants to work smarter...while watching everyone else run around in circles."—Catherine Fairchild
"I’m a 65-year-old dinosaur attorney and found Ernie's guidance extremely helpful.” —Michael R. Jarman
What it takes to succeed
Success starts with knowing what to focus on, and in the Digital Age...
The key is to be more like Wayne Gretsky and “skate to where the puck is going to be," not where it’s been.
Most of all, realize that there are incredible new opportunities to be harnessed…if you know “where to skate to.”
My mission is to help you learn to identify and harness those opportunities, to create a much happier law practice.
How to Get Started
There are two good options for starting to transform your practice. First, you can enroll in the Working Smarter Course (the option which most lawyers prefer).
Or, take a smaller step & download this Free PDF Guide.